Learning Center>How to Implement
Three ways to implement the system. Pick the one that fits.
Every way starts in the same place: the free instant diagnostic, so you know how buyers and AI see you today. From there it’s a question of time, money, and how much accountability you want.
On Your Own
You have the discipline, the time, and someone who can write and shoot video every week.
- The book, the 90-day starter guide, and the toolkit
- The Learning Center, free and ungated
- The podcast and the conference
Cost. Under $50 in materials. The real cost is a content manager’s time and a website that can carry a Learning Center.
Honestly. Most companies that try this stall by month four. The ones that don’t have a leader who owns it.
Start With the Book →With the Academy
You want structure and courses for the team, without a coach in the room.
- Courses, in the order the system is taught
- Templates and tools
- Progress tracking for the team
Cost. Per seat, annual.
Honestly. Good for teams that already publish and want to get better. Not a substitute for accountability.
Endless Customers Academy →With a Coach
You want it installed, and you want someone pushing on the hard things every week.
- Deep Diagnostic & Roadmap, then Alignment Day
- Weekly or bi-weekly coaching and training
- Quarterly planning until mastery
Cost. $5,000 for the diagnostic, then from $5,500 a month, month to month. Delivered by IMPACT or a certified independent coach.
Honestly. The fastest and the most expensive. Wrong for you if leadership won’t commit people and time, or if you want an agency to do it for you.
Get Coaching & Training →Whichever Way, the Order Is the Same
- 1Know How AI Sees You
The free instant diagnostic. One minute.
- 2Diagnose and Plan
The Deep Diagnostic & Roadmap ($5,000, by IMPACT), or your own honest audit if you’re going alone.
- 3Align Leadership
Alignment Day with a coach, or a day you run yourself with the book’s agenda.
- 4Hire and Publish
A content manager, a videographer, a weekly cadence. Sales uses what they make.
- 5Track and Reset Quarterly
What’s working, what isn’t, what’s next.
Where IMPACT Comes In
IMPACT is the company behind Endless Customers. It delivers the Deep Diagnostic and coaching, certifies independent coaches, and also does the work the system needs when your team can’t yet: HubSpot, websites, paid media. If you pick the coach route, you’ll be working with IMPACT or a coach IMPACT certified.
How This Page Connects
This site is the source for how the system is implemented. IMPACT’s coaching section describes its version of step 3 onward in detail.
- The same sequence, from IMPACT’s sideimpactplus.com/coaching/how-it-works ↗ →
- What each route costs in totalPricing →