Companies That Did the Work, and What Happened

How radical transparency took a six-person roofer to $8M and the top three in its market.

An insourced content and video team added roughly $6M in revenue in five months.

A painting company brought marketing in house, rebuilt its website around buyers, and tripled qualified leads.

A founder-led payroll company went from about one inbound opportunity a week to five to eight.

A curriculum company went all-in on buyer education and now generates close to 30,000 leads a year.

A family-owned insurance agency brought marketing in house and tripled revenue from search.

A foundation repair company stopped renting marketing and grew sales 40% in a year.

A dental billing company pulled the plug on paid ads and grew deals won by 192%.

A CEO wrote the content himself, became the voice of his industry, and grew leads by 1,300%.

An insulation contractor took organic traffic from 7,000 to 300,000 a month and doubled its business.

A health technology startup built an internal team instead of hiring an agency and doubled revenue four years running.